the bait is desinged for surface to subsurface. I feel it is an area that big fish 80% of the time are more agressive.I interviewed some of the best(big bait guy)trophy hunters on the planet and wrote down all the feed back(fish caught) and the ball landed here!I didnt know if it would work but did it anyway! as far as making the bait, well its all about pushing the envelope!and of course it progresses you into the next thing.this is the final but it took 20 or so proto's to find the formula.Remember this is my first hard bait and far from the last!!!