There are a lot of good brands of baits out on the market nowadays. But as of the last year or so, I have really switched over to the Revenge spinnerbaits. They always run true and can take a real beating. I have had fish bend the crap out of the arm and then I just put it back to its spot and it runs true. Plus they have some of the nicest colors that really work in our local lakes. As for jigs, I now use Lure Logic from BWW. They have some nice colors and have a good quality Gammie hook. But everyone will have there own opinion on what is the best. This is just what I like.