I don't get why they call them swimbaits? You can call a bait anything you want, but it seems like a marketing angle to leverage off the general hype over swimbaits these days. The baits on their site are crankbaits to 99% of the world. These guys are on some big fish at Bass Lake and probably Don Pedro and more power to them for getting on that bite. Bass Lake was way off the radar before they started getting them there.

The only thing that is weird to me, is when you look at the pic of the giant black colored fish where it says 'tired of dinks' - that same pic was in WON a while back and in that pic it had the bait in it's mouth, and the bait in the mouth of that fish was not what they are selling on their site, it was basically an MS Slammer clone, painted yellow. I had the pic cut out in a drawer because I thought it was interesting that they had a bait like that, but I threw it away just last week. There's a pic of a simliar one in this pic:

http://www.abtlures.com/photos/Lmbass_JPG.html

I saw the Gladiator bait shown on the site in the water and thought, hm, it's an ok looking crankbait but nothing to get crazy over, especailly for 12 or 18 bucks. If they are getting those giant fish on that bait on the site, I'm kind of suprised. I have thrown enough big cranks to prove to myself that they are not ususally big fish baits. I'm not saying it's not a good lure for catchin' bass, it just seems weird that they could pull fish like that on that bait. If they are eating that thing at Bass Lake, I need to get over there and show them a 9 or 12 inch trout :)