I just noticed that Mike made some additions to his Bull Shad website.

http://www.tritonmike.com/bullshad.html

There is a nearly 6 minute long video in which Mike discusses the four different sized baits and shows the baits in action.

There is a "Manual" page which gives you tips on fishing the different sized baits and identifies the rod/reel/line setups that Mike uses for the bait.

Last but not least, I noticed Mike has added a "threadfin" finish and you can see a picture of the color on the "Product/Order" page.

It doesn't appear that the 5-inch baits are available yet (PayPal balks at the transaction) even though they are listed on the "Product/Order" page.