This lure looks great and Rob says it swims well, I know I need some. It looks like a Japanese Iwashi (sardine) so I need to get some of the 4 inch ones for seabass here.
Just for everyones info, silicon molds can produce as much detail as any alum. mold. There are many types of RTV, which stands for Room-Temperature-Vulcanizing. The cheaper/lower quality RTV, (hobby grade) is not great, but gets the job done. The type I work with is only sold in 55 gallon drums, and costs over $3,000 per drum, but you can get increadible detail.
Where can I buy my mattshads? I too have have some evil plans for them...;)

"Known as the person who introduced swimbait fishing to Japan"