Heres the pic:
http://www.calfishing.com/dc/user_files/1928.jpg

Doug,

The reason for the exclusives is really thee-fold. One, it brings people to THAT particular store (thus $$$), two, it creates a strong relationship with that store with their vendor (like this with Lucky Craft and the Yellowhead Snag Proof frog last year, which is now available everywhere) and three, for the vendor, is a great way to test a new color and see if it would be viable to mass produce and distribute it to everyone.

At most larger stores that can order a fair amount of lures (or rod, reels etc - similar to BPS or Cabela's), they will do this to draw attention to their stores and hopefully keep those new customers coming back.

Hope I answered your question!

Todd