OK Rob, I'm convinced! Time to break out all those Big Hammers I've been ignoring for the last 5 years. I've got a HippoRanger soft box full of 'em. And the rod I've been flippin' with for the last 5 years, a G-Loomis 932, I originally bought just for these swimbaits. I guess I ought to use it for what it's meant for and buy a real flippin' stick! :-)