The ABT Shad Ripbait and Strike King - King Shad are essentially the same bait. After some recent testing, I've been impressed by these little guys. Here's the full review:http://www.calfishing.com/reviews/jerkbaits/abt_shad_ripbait/index.htmlhttp://www.calfishing.com/files/Images/lures/small_swimbaits/abt_shad_ripbait/strike_king_king_shad_sexy_shad.jpgWrite your own review:http://www.calfishing.com/reviews/comment.html?product_id=1116