The Mattlures Minnow is a 4" weedless swimbait. The lures come three to a pack with a retail price around $10 per pack.
I tested several baits the other day and was pleased with what I saw. The lures swam true, and the overall profile of the lure appeals to me. What I mean is that from the side, the lure has substance and profile, but at the same time - the width is not much more than 1/8".
This is a big departure from the Basstrix and her clones, which can be frustrating from a hookset standpoint. The Mattlures Minnow is so thin that I would expect excellent hookup ratios. And if you add a treble to the shank of the main hook, things could be even better.
The lure has the name "minnow" but I would be most inclined to throw this in shad patterns around fish that were on shad. I could see wonderful things happening around grass beds in May with this lure, or any time you have busting bass.